Educate. Equip. Impact.
Are you passionate about helping people with their money so they can improve their lives? You’re in the right place.
Financial well-being for all starts here.
Certification
Earn the Accredited Financial Counselor® (AFC®) certification and walk into every client session prepared. Build your skills and earn a credential backed by NCCA accreditation.
Membership
Access free professional development webinars, research from the Journal of Financial Counseling and Planning (JFCP), awards, grants, and a peer community that shares your passion and work.
Education
Build practical skills with Money Management Essentials and Military Essentials courses, live and on-demand webinars, and continuing education for every stage of your career.
Our Impact
AFC professionals and AFCPE members support communities in nonprofits, banks and credit unions, private practice, higher education, the military, and government. See the difference they’re making.
A growing community of personal finance professionals advancing financial well-being.
2325
AFC®
Certified
Professionals
AFCPE certified professionals work in nonprofit organizations, banks/credit unions, private practice, higher education, military, and government.
1745
AFC®
Candidates
Students, professionals, career changers, and volunteers from all backgrounds learning how to help others manage their money so they can improve their lives.
2201
Devoted
AFCPE®
Members
AFCPE® Membership enhances your work and career by providing you with resources such as free professional development and a strong community.
We meet you where you're at.
Explore the AFC
Attend a Wanna be an AFC free informational session. Our Certification team will provide the information you need to make an informed decision about pursuing the credential.
Maintain your AFC
Keep your credential in good standing with CEUs, adherence to the code of ethics, and professional development opportunities including webinars and our annual Symposium.
Join AFCPE
AFCPE membership supports your goals with free CEU opportunities, peer networking, and discounts on educational tools and resources that help you better serve others.
Keep Learning
Access Essentials courses, live and on-demand webinars, and research for evidence-based practice.
What guides every decision we make.
Excellence
We set the standard for the profession, and raise the bar, to meet changing needs.
Impact
We believe financial education and resources should be accessible to all people.
Integrity
We establish policies and practices to ensure that we are trusted advocates in our communities.
Empathy
We ensure that the AFC credential and our educational resources help professionals see the people behind the numbers.
Service
We cultivate a spirit of collaboration in our programs and people.
The AFC in Action: Supporting professionals. Making an impact.
Go All In with us at Symposium
Join 800+ financial counselors, educators, and researchers at the intersection of FinEd, research, and practice. Hear from keynote speakers, learn in expert-led sessions, and earn up to 15 CEUs while you build your network.
Upcoming events
Upcoming Events
November 2026
TRICARE 101: What Service Providers Need to Know
11:00 am - 12:30 pmReal Money, Real Experts: The Hidden Story Behind Your Money Habits
Episode 161: The Hidden Story Behind Your Money HabitsDownload the transcript or watch us on Youtube!We know what we're supposed to do with our money. So why is it sometimes so difficult to actually do it?Our financial decisions aren't always as simple as the numbers on a spreadsheet. Behind our spending, saving,...
October 27, 2026
Read More >The Wall Street Journal Buy Side - Should You Hire a Financial Coach?
Allison Sanka AFC® was featured.
The Wall Street Journal Buy Side - What Is a Financial Counselor?
Annette Harris AFC® and Brittany Bramlett AFC® were featured.
We are grateful to our partner organizations for supporting our mission.
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