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Financial Literacy Month Spotlight: Jim Blair, AFCPE® Member

April 09, 2018

Jim Blair, AFCPE® Member

Marketing PhD Student at the University of Rhode Island (Assistant Professor of Marketing at Eastern Kentucky University starting this Fall)

My Work: Consumer Behavior Researcher

My Roots: Hermitage, Pennsylvania

My Passion: Educating students to be our future business leaders, researching interesting topics by applying theory to practice, and making a positive impact on my community.

My Hero: My sister, Heather Blair. Family is very important to me. I appreciate all of the support Heather has provided over the years and am proud of everything she has accomplished. She has become a very successful businesswoman and is finishing up her MBA at Texas State University this summer. I am lucky to have her as my sister and hero.

My Favorite Quote: "When the one Great Scorer comes to write against your name, he marks - not whether you won or lost - but how you played the game." Grantland Rice

My Favorite Personal Finance Resource: The Journal of Financial Counseling and Planning (JFCP) has many great articles on consumer financial decision making, which can be applied to practice for financial professionals or spark interesting research ideas.

My Advice To Someone Beginning the Journey of Financial Education/Wellness: Start! Sometimes starting can be the hardest part. You can start by seeking out information online whether it is through websites, blogs, podcasts, social media pages or reaching out to professionals. Getting some ideas for healthy financial behaviors and implementing them into your daily life can turn into positive financial habits and financial success.

My Way of "Meeting People Where They Are": I have found attending networking events with local business people at chamber of commerce events and meeting entrepreneurs through business incubators have been great ways to partner with businesses for live-client student projects and research opportunities. Attending conferences, like AFCPE, is another great way to meet professionals in the field and see the cutting-edge work being done along with best practices in the field. Each conference I come away with some new research ideas and professional connections.

Follow me @MrMarketingPhD on Twitter.

My Question for Colleagues/Peers: What skills/traits are lacking in the workforce currently?
I am always trying to listen to the voices of employers, so the university experience is best preparing our students for the workforce and to make a positive contribution to our society. Linking theory with practice in the classroom learning environment is important to me, so I can best prepare my students for their future careers and fulfill the current needs of employers.

Respond to Jim's question in the comments section below and follow AFCPE on social media to engage with our #FinLitMonth spotlight questions, tips and fun facts throughout the month of April. 


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