Book Review

Misbehaving: The Making of Behavioral Economics

Written by Richard H. Thaler

Reviewed by Michelle Pimentel, AFC®

Richard Thaler, a professor at the University of Chicago and behavioral economist, recaps his career-long endeavor to establish and legitimize behavioral economics in his latest book, Misbehaving. Thaler argues that “misbehavior,” which he defines as “behavior inconsistent with...


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The Standard

2nd Quarter 2017


Thank you to this issue's contributors:

Timothy J. Corriero, CFP®

Alyssa Hart Blakemore, AFC®

Sabrina Johnson, AFC®

Andrew S. Leonard, CFP®

Jessica Padden, AFC®

Michelle Pimentel, AFC®

Joanna Swanson

Brenda Vaughn, AFC®

Rebecca Wiggins

Stephanie R. Yates, Ph.D., AFC®

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