Written by Richard H. Thaler
Reviewed by Michelle Pimentel, AFC®
Richard Thaler, a professor at the University of Chicago and behavioral economist, recaps his career-long endeavor to establish and legitimize behavioral economics in his latest book, Misbehaving. Thaler argues that “misbehavior,” which he defines as “behavior inconsistent with...
Login to myAFCPE® for full access to the Standard.