President’s Message: Supporting Communities, Connecting Professionals, and Symposium Insights: The Value of an AFC 

Written By: Dr. Brandy Baxter, AFC, AFCPE Board President 2025

As we navigate the complexities of 2025, the role of the Accredited Financial Counselor (AFC®) has never been more critical. We are not just financial professionals; we are pillars of support within our communities, equipping individuals and families to achieve financial well-being. Today, I want to emphasize the profound value we bring, both to the communities we serve and to each other. 

In our local communities, we provide financial education, counseling, and coaching that bring hope and stability to families facing uncertain times. Many individuals are feeling overwhelmed by economic fluctuations, rising costs, and the sheer complexity of financial planning. This is where AFCs shine. We possess the unique ability to translate complex financial concepts into actionable strategies, helping people navigate budgeting, saving, and planning for their future goals with confidence. 

Think about the impact we make every day: assisting a family in creating a sustainable budget, guiding a young adult in managing student loan debt, or helping a retiree plan for a secure future.  We help families develop plans to save for college, retirement, or another goal by partnering with them to accomplish their financial goals. These are not just transactions; they are life-changing interactions that build resilience and foster financial security. By equipping individuals with the knowledge and tools they need, we empower them to take control of their financial destinies, strengthening the very fabric of our communities. 

But our value extends beyond our direct service to clients. We also play a crucial role in supporting and enriching each other. This is where the AFCPE Symposium comes into play. It’s more than just a conference; it’s a vital platform for professional growth, knowledge sharing, and community building. 

For me, the symposium is a highlight of the year. It’s a chance to reconnect with friends and colleagues I may not see regularly, to share experiences, and to learn from each other’s successes and challenges. The energy and camaraderie are contagious, reminding us that we are part of a more extensive, supportive network. 

The symposium also provides an invaluable opportunity to expand our knowledge base. The sessions and workshops are designed to showcase innovative approaches to financial counseling, coaching, and education. We learn about cutting-edge research, creative strategies, and best practices from fellow AFCs who are making a real difference in their communities. These insights are not only inspiring but also directly applicable to our own work, allowing us to enhance our skills and better serve our clients. 

In today’s ever-evolving financial landscape, staying informed and connected is essential. The symposium offers a unique space for networking, collaboration, and professional development. By sharing our research, ideas, and experiences, we collectively elevate the standards of our profession and strengthen our ability to serve our communities. 

As we face ongoing economic uncertainties, the demand for our expertise will only continue to grow. People need trusted financial counselors, coaches, and educators who can provide guidance and support. By attending the symposium, we equip ourselves with the latest tools and knowledge to meet these challenges head-on. 

If you haven’t registered for the symposium yet, I urge you to do so now. Early bird pricing is still available, and we all know how much we appreciate a good deal! More importantly, you’ll be investing in yourself and your ability to make a meaningful difference in the lives of others. 

During this National Financial Literacy (Wellness or Capability) month, I invite you to #JoinMe as we celebrate our profession, share our knowledge, and strengthen our community. Together, we can empower individuals, families, and communities to thrive financially. 

I look forward to seeing you at the symposium!